We hire for attitude, train for skills, and give our sales agents the opportunity to do well and do good. Each iSmart branch is a central location for our recruitment, training and retail operations.

Our curated product line, consisting of clean-burning stoves and other high impact products, provides the quality and affordability that our customers want. LivelyHoods’ revenue model is simple: We make money every time we help a customer make a decision to improve their lives by purchasing our products. Detailed below are the main processes of our model:


LivelyHoods utilizes various recruitment methods. We partner with local organizations that are not providing income-generating activities and offer our services to their clientele. We also use these organizations to identify community mobilizers that have large networks and will be able to recruit youth and women to attend our trainings. Lastly, we post advertisements in prominent locations around the slums.


Leveraging their existing sales experience, LivelyHoods provides trainees with a week-long comprehensive classroom sales and marketing training that covers a range of employable skills. This is followed by a week of field training with instructors and experienced sales agents.

Sales agents receive products on consignment and earn commission for each product sold. Micro-consignment borrows heavily from traditional microfinance. Instead of borrowing money to buy product, however, our youth choose which products they want to sell and only repay the cost of the product after successful sales – a low-risk alternative to micro-loans.

Our sales agents are also offered ongoing and refresher trainings to stimulate growth and learning. These trainings vary in topic ranging from ethical decision-making to closing deals.


Our sales agents are professional, friendly and uniformed, selling door-to-door and providing a customer service experience unlike anything else available in slum communities. Each location we open has a sales and service center where we store inventory, display products and fulfill warranties. In addition, we often hold product awareness marketing events throughout each community.

Sales agents also help to identify new products, conduct market testing, contribute to the operations of our retail shop, and develop innovative marketing strategies. Sales agents also market in schools, churches and other community organizations, giving presentations on energy conservation, pollution and female health.